concept emotional-register ◆ established
Audience Emotional Manipulation
he explicit philosophy that an editor's job is to manipulate the audience's emotions on a shot-by-shot and scene-by-scene basis. Editor Eddie Hamilton argues that this is not a negative term but is the fundamental transaction of filmmaking; audiences buy a ticket specifically to have a chosen emotional experience. This manipulation is achieved through every editorial choice, including what to show, how long to show it, and the deliberate use or withholding of elements like music.
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