concept philosophy ◆ established
Transition as Cognitive Shift
theory, articulated by Walter Murch, that views transitions not merely as bridges between shots but as pivotal moments where the story's state changes. This change forces the audience into a brief cognitive re-evaluation, prompting them to question what they just saw and anticipate what is coming next. The editor's job is to consciously manage this moment of questioning and reorientation.
neighborhood · 5