parker.mov / editologica

concept production-context ◆ established

Bad Idea Breakthrough

he process of pursuing a creative suggestion, typically from a director, that initially seems illogical, counter-intuitive, or simply 'bad.' This act of trust and exploration often forces the editor to abandon preconceived notions and discover an unexpected, innovative solution that elevates the material. It's a testament to the idea that the path to a good idea can run through a seemingly bad one.

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